But what happens when the signal gets interrupted? Our calls drop, text messages do not go through, and we lose our focus. The same thing happens to us in the real world every day. We are overdosed with information, and as a result, we struggle to communicate properly.
According to Price Pritchett, 95% of the information we are exposed to on a daily basis is noise (unimportant distractions); only 5% is signal (important information). Not only that, but we are our own worst interrupters. We are constantly sacrificing our concentration—at home and work—by glancing at our technology devices. Price states, “Research indicates that most people’s attention span has shrunk dramatically over the last two decades. Some say the average attention span now lasts a mere five to eight seconds.” I don’t know about you, but there’s not a whole heck of a lot that a person can do in that amount of time.
If you want to break this cycle, focus on what counts the most. When you transform your communications, you inevitably transform yourself (for the better, no doubt). Take a note from the wireless industry’s handbook: focus on signal, ignore the noise.